Beer Review: Blue Moon

January 11, 2007

Blueย MoonBeing a beer snob, I generally turn my nose up at anything put out by the major brewers: Coors, Miller, Bud, etc. But before I was fully entrenched in my snobbery, I tried Blue Moon, not realizing it was a Coors product. I tried it on my beer buddy Mobelly’s recommendation, and I have to say it earned a soft, wheaty spot in my heart.

Blue Moon is a belgian-style white beer. The beer poured to a cloudy orange-copper color. The cloudiness comes from the unfiltered nature of this ale. The color can only be called extremely appropriate, as I smelled orange before my nose even neared the glass.

On the pour I notice a medium head that seems to last a good long while.

The nose, once I got past the orange, also had a nice wheat bread dough aroma to it. I thought it had a very smooth mouthfeel to it, with mild carbonation, though I did think it could have been fuller bodied. I tasted wheat bread dough and orange in the beer. Some people like this accompanied by a slice of orange. I tried it once, but I much prefer it standing alone. I think this is a great introduction to wheat as an ingredient in beer.

There are other spice notes in the beer, but spices are my weak point….I have a hard time identifying distinct spices in beers or foods, for some reason.

This beer says it is bottled by Blue Moon Brewing Co., but this is really a Coors product. I think it is, overall, a nice change of pace from the usual, and a great summertime, or even springtime, beer. Very refreshing and light. I think it’s a good introduction to wheat-type beers. It’s subtle enough to get you used to the idea without being so overpoweringly wheaty as to turn you off of them forever.

Recommended: Definitely
Price: I paid $6.79 for a six-pack
ABV: 5.4%


  • 1996 World Beer Championship silver medalist, White Beer category
  • 1997 World Beer Championship silver medalist, White Beer category
  • 1995 World Beer Championship gold medalist, White Beer category


  1. Blue Moon is a classic Belgian white and very delicious. I agree with the orange thing, and have to quote the Miller lite man law commercials “Dont fruit the beer”. Allagash and Hoegaarden Witbier are very similar. Allagash has an apricot finish to it, very chrisp and easy to drink.

  2. thanks for the comment….I’ll have to try those….I’ve heard about them but never sampled them myself

  3. I have noticed when I bought a case of Blue Moon beer that there is a deposit of something collected on the bottom of the bottle floating. Personally I’m new to beer and alcohol. I was just wondering if that is normal because of not filtering the beer or is it something else?

  4. It’s normal for this beer, Kent….sorry it took so long to reply

    It’s unfiltered goodness at the bottom….you can just pour slowly and leave it at the bottom of the bottle if you’d like….I just take it all ๐Ÿ™‚

  5. […] a big fruit-in-beer kind of guy, and their Honey Moon Summer Ale was a disappointment, but I love Blue Moon so much I thought I’d give this a shot. I wasn’t disappointed. First, here is what […]

  6. I have changed favorite beers over the last few years and have never been able to drink more than a couple without getting tired of it until Blue Moon. I can’t get tired of it, especially with an orange slice.

  7. Thanks! The “what is the shit at the bottom” clarification just actually saved my evening…

    Thanks much…

  8. haha glad to be of service bn

  9. Wilco is to music as Blue Moon is to beer.

  10. I love belgian ale, but absolutely cannot drink Blue Moon-the aftertaste is awful. If you want a real belgian ale go with Ommegang brewed in Cooperstown, NY and Belgium or the real deal, Chimay.

  11. […] solid example of a witbier. It’s a good choice if you want to branch out from something like Blue Moon to a more authentic and fully flavored […]

  12. Everyone here is discussing Blue Moon like it’s good at all. This beer is what I use to ween women into beer, and then I quickly move them on to real beers. In the brewing industry we refer to it as Coors Light with a Yeast Infection. Try Hoegaarden, Allagash White, Bierre Blanche, etc… Even Saranac makes a decent White Ale for about the exact same price. (No oranges ever required)

  13. I actually think Blue Moon is good. I’m sure the others you mention are better and I have been meaning to try them for a long time. I’m kind of embarassed I haven’t yet, but even this beer snob can’t knock Blue Moon

  14. tryed Blue Moon iat the 99 restaurant today and loved it, great light orange wheat taste, not strong, refreshing, and great bouquet. I don’t like beer, but this may start me into a little.

  15. I actually poured out 3 bottles of this beer down the sink before realizing that it’s unfiltered. lol
    The real deal is actually “Paulaner Heffe-Weizen”
    Great taste high alcohol content. My all time favorite.
    also like Floris Apple beer.

  16. I can’t believe you poured it out! Not that I blame you…..I probably would have done the same had I not known.

    Makes me think of a story a friend told once, of a friend of his who loved beer so much he accidentally put his cigarette out in the wrong bottle (he used empties, but put his out in a freshly opened bottle). He couldn’t stand to waste a beer so he gritted his teeth to filter out the butt and drank it down….of course, it was probably Bud, so the butt just added to the depth and character ๐Ÿ˜€

  17. Not a bad beer by any means, but I agree that the aftertaste is poor. I have drank this beer for quite a while without knowing that it’s a macro product and I agree that it isn’t easy to tell. But still, I usually have several different brands in my fridge and any time I drink a good micro and then follow it up with a Blue Moon I’m reminded of that aftertaste.

    So overall I’d say it’s a good beer for it’s price range. But when it comes to paying an extra dollar for a Shiner Bock or Sam Adams, I’m going to pay the extra dollar.

  18. I liked the honey moon, did not know this beer was produced by coors!Also tried the blue moon and full moon,also enjoyed these.

  19. I’m new to drinking beer but I found that I like wheat beers the best. I’m drinking Blue Moon and Full Moon beers at the moment and I like them quite a bit. I do wish to find even more malty and wheaty beers, but for an intro, Blue Moon was pretty good to start with. However, I did not like the orange slice with Blue Moon – took away the maltness and left a funny taste. I was very surprised to find that Coors really owns Blue Moon. Goes to show no matter how far you search, you can’t get away from any big corporation. The world is getting smaller each day and more homogenized. I’ll be searching for those small microbrewies for a good malty, wheaty but spicy beer.

  20. Blue Moon is the absolute best beer I have ever tasted, that and Blue light, which is a Canadian type beer. No relation to Blue Moon.

  21. good grief.

    why do you fools even act like you know beer?

    paulaner hefe is not a belgian wheat.

    any pouring any beer out means you have no business here.


  22. Well, actual beer drinker….no one is perfect. I may not welcome all beers, but I’ll gladly welcome all beer drinkers to my blog

  23. I have to say that the familiarity of beers has led me to like certain ones.

    I started with bud light, drinking like 20 a night when i was a kid..

    now i cant stand light beer at all, its disgusting.

    Since this thread is about wheat beer, i was introed to whit beer by BM, which is delicious for coors.

    I cant do too many though as the wheat is awefuly allergic you know that i hope.

    But, i do like a casual cherry wheat sam adams, which I think is the end all of what beers in america…

    belgian, which i know not about, I am trying to get a good ide of whats out there before i go to germany…

    so who knows, you know, its all about what oyu like this week rofl… haha

    • my brother is allergic to wheat…..I’ve never had a problem with it, but I’ve only recently wanted to drink wheat beer with any frequency

  24. I love Blue Moon, definitely my all time favorite. It is not too filling and doesnt give you as much burpage, well at least not for me

  25. […] is a review from the Beer Snob: โ€œBlue Moon is a Belgian-style white beer. The beer poured to a cloudy orange-copper color. The […]

  26. BM sucks pales in comparison to Coors Lite. I’ll stick to my home made beer and micro brews. Believe me BM isn’t all it’s cracked up to be.

  27. Seriously? Coors Light? Better than Blue Moon? Yeah, I just can’t see that ever being true ๐Ÿ™‚

  28. I really enjoy Blue Moon. I wasn’t sure about the Coors connection until stumbling across this website. I have had the opportunity to enjoy many beers in many foreign countries and never really got excited about them. There were exceptions, like a few Heife-Weizens in Germany but as a rule, none appealed to me. I am a Jim Beam Black kind of guy to be honest but last October, I was introduced to the Sam Adams Oktoberfest. I REALLY liked that beer, but sadly failed to stock up before it was shelved for the season. I searched to find a replacement and came across Blue Moon. I have tried all their selections and enjoy most of them. The Full Moon is quite enjoyable as well.

    • Well, Michael, however you found me I’m glad you did…anyone who appreciates a good Blue Moon beer is ok by me!

  29. Blue Moon was my first wheat beer, so it holds a special place in my heart since it opened the door to other wheats, wits & hefes. But it is also a pretty good beer. I even like it with the orange slice.

  30. Just opened my first bottle and have to say it’s a bit of a disappointment. Have been slowly expanding my knowledge of American craft beers and thought it would be a good addition, but it doesn’t have the fullness or body that I’ve come to associate with breweries like Anchor and Sierra Nevada.

    Very slight flavour and not at all surprised that the reviewer couldn’t identify the spices. I can’t taste any.

    Better than Coors, Bud et al, but while I’ve found a number of American craft brewers that bear comparison with European beers, this isn’t one of them.

    Discovering that it’s a macro-brewery product actually helps to make sense of it.

    • Well, Mark, I have a soft spot in my heart for Blue Moon, and there are better Belgian-style witbiers out there, but I just really like this beer for some reason. There’s no accounting for taste sometimes, I guess? ๐Ÿ™‚

  31. I was introduced to BM greatness about 4 years ago. I have enjoyed all my BM I have had over the past 4 years and will continue to do so. I do also enjoy Hoegaarden, and find the main description of coriander and orange to be on both the Hoe and BM. My friends and family all enjoy Blue Moon and eventually I plan on having Blue Moon on tap very soon in the comfort of my home!

    As for now, I will toast Grand Cru tonight for New Years! Cheers!

  32. I throughly enjoyed reading your blog over Blue Moon Beer. I used it for my Interactive Advertising class in relation to how bloggers affect the brand identity and can promote products from a social media stand point. Thanks ๐Ÿ™‚

    • Glad to be of use to you! Thanks for thinking highly enough of the blog to use it for that

  33. For many years my favorite beer has been Widmer Hefeweizen (draft only, sucks in bottle). I never liked it with the slice of lemon that gets put in by default. Then I discovered Blue Moon. I probably wouldn’t have given it a chance had a realized it was a Coors product, but it did and I LOVE it. While I definitely prefer draft, it is actually quite good out of the bottle and I DO like it with an orange slice.

    However, I after a trip to Boulder CO, I now have a new favorite…. Leinenkugels Sunset Wheat! I can only find it in bottles here in TN, but it is still quite good. I sometimes add an orange slice or sometimes go plain. I love it either way.

    BTW, love the blog. My wife is a food blogger (www.spinachtiger.com) but she is more of a wine drinker. What can I say…. she is Italian and as I learned when we visited Italy, Italian beer is terrible. In Italy I learned to appreciate a good red wine… but still prefer a GREAT cold beer.

    • I think I had Leinenkugel’s Sunset Wheat on an airplane to France last year…I lost my tasting notes on it but I seemed to remember it being decent. Glad you love the blog! Ahhhh, Italy….I’ve visited twice and enjoyed a lot of great wine there. I love Italy…especially Florence! My wife’s job has taken us to Europe three times in the last 6 years, to Italy, Switzerland and France (and Greece and Turkey coming up this year) but Italy is always my favorite. I must have some Italian genes somewhere ๐Ÿ™‚

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