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Beer Industry Veteran Plays Prominent Role in Groundbreaking Film Documentary

April 10, 2009

edison_logoBoston, MA April 2, 2009 – Rhonda Kallman, founder and CEO of New Century Brewing Company, is featured in Beer Wars: Brewed in America, a groundbreaking documentary to be shown in 440 theatres for one day – April 16, 2009. The film delivers a behind-the-scenes, no-holds-barred exploration of the U.S. beer business. Kallman generously shares her insider’s perspective throughout the film and provides a glimpse into the daily battles and all-out wars that dominate this enigmatic $100 billion industry.

“Anyone who enjoys a beer brewed with high quality ingredients and standards will want to see this film,” said Kallman. Consumers need to know how America’s beer industry is using its might to boost profits by eradicating the businesses of creative and passionate craftsmen and women.”

Beer Wars tells how corporate behemoths are using their muscle to try to snuff-out small, independent brewers who are shunning the status quo and creating innovative new beers. Kallman, 25-year industry veteran who is also the co-founder of The Boston Beer Company, makers of Samuel Adams, is one of two brewing entrepreneurs most prominently profiled. Kallman produces two distinctive beers and faces the daunting task of making a dent in a market dominated by two companies that control 95% of the malt beverages sold in America. The documentary shares the quest of Kallman and others to achieve the American Dream. Beer Wars filmmaker Anat Baron’s interest in the beer industry came from her experience as general manager of Mike’s Hard Lemonade, where she was exposed to the cut-throat business practices of the dominant breweries.

Kallman, whose company produces Edison, a light beer made with all natural ingredients and Moonshot ‘69, the original premium beer with caffeine is long-known and well-recognized as a female pioneer in a male-dominated industry. But it was Kallman’s energy and tenacity however, that caught the attention and inspiration of Baron. It was those same characteristics that Kallman, a consummate warrior, drew upon to wage a battle with breast cancer this past year.

Beer Wars: Brewed in America will air simultaneously in 440 theaters across the nation on April 16, 2009, and will be followed by a 30-minute live discussion with Kallman and a panel of other beer experts hosted by know-it-all pundit Ben Stein. The panel will answer questions sent in advance by the live audience. Visit www.beerwarsmovie.com to purchase tickets or find a theatre near you.

About New Century Brewing

New Century Brewing Company was founded in April 2001 to bring innovative American beer styles to market that fit the lifestyle needs of the discerning consumer. The Company’s two products, Moonshot ‘69 and Edison beer were created by Dr. Joseph Owades, a world-renowned brewing expert widely credited with the invention of light beer in the 1960’s. Both products are currently made under special agreement at The Lion Brewery in Wilkes-Barre PA. To learn more go to http://www.edisonbeer.com and http://www.moonshotbeer.com.

About Rhonda Kallman

Rhonda Kallman, founder and CEO of New Century Brewing Co., is a beer industry veteran with 25 years of sales, marketing, and distribution expertise. Together with Jim Koch, she co-founded The Boston Beer Company, makers of Samuel Adams, in 1984. Over her 15-year tenure as founding partner and executive vice-president of sales and brand development she built the most admired sales force in the highly competitive beer industry. In 1990, the Institute for Brewing Studies honored her with its Recognition Award for being the “Pioneering Woman in the Beer Industry.” Inc. Magazine selected Rhonda as one of “25 Entrepreneurs We Love (and what makes them great)” along with business luminaries like Jeff Bezos, Steve Jobs, Betsey Johnson, Russell Simmons and 20 others. She is married to Matt Shanley and they live in Cohasset, MA with their three children Callie, Alexander and Courtney.

About Ducks In A Row Entertainment

Ducks In A Row Entertainment is an independent production and distribution company committed to bringing great stories to life. Based in Los Angeles, the company develops fiction and non-fiction projects for film and television. As an entrepreneurial company, Ducks In A Row Entertainment produces and distributes its projects via new business models outside of the traditional studio system.

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One comment

  1. […] into a medical leave, remains closely involved in key aspects of running the company. Read more Beer Industry Veteran Plays Prominent Role in Groundbreaking Film Documentary – thebeersnob.wordpress.com 04/11/2009 Boston, MA April 2, 2009 – Rhonda Kallman, founder and CEO […]



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